Using marketing for good

Marketing, if used right, is a powerful tool for sustainable progress. That it can also be used for the opposite hardly needs explaining. I take its potential impact very seriously.

Progress starts with insight and understanding. Communication has the potential to create just that. If you add marketing, it can channel that potential into targeted and scaled-up impact. Every day I am learning more and more about sustainability. It's not just about energy and circularity, but also very much about health, equality and inclusion.

In my work, I aim to implement sustainable ideas and insights in societal and economic systems. Connection is everything. That also means that blindfolds, even those whose wearers are unaware of, need to be lifted. Starting with my own.

The letters 'Black Lives Matter' painted on the road leading to the White House in Washington. © Getty Images / Tasos Katopodis